In the space of one week, the car company Ford carried out an advertising campaign on the Telecinco website, and they did it with the help of a very cheeky intern.

Problem: Ford needs to promote a new model of the Ford Fiesta called Ford Fiesta Sound.

Solution: Vicky Vi-Clone, with her cheeky and friendly character, was just the ticket to help Ford launch the new Ford Fiesta Sound. She guided the users through conversations aimed at talking about the product, and the users could then ask her questions. Vicky became a virtual assistant that, at the same time, does the job of salesperson for the car company.