The "Help the Sandpaperman!" campaign comes to Telecinco's web to reinforce the tv campaign that Gillette is doing.

Problem: Gillette wants to promote the new Fusion Power and launches the mission "Help the Sandpaper Man" on TV. They need more presence on the Internet to reinforce the campaign.

Solution: Vicky Vi-Clone, the Telecinco assistant, chats with the users and asks them questions (different ones for men or women). After a short conversation, in which some of the stars from the TV series Bacari@s appear and talk to the users, she shows them the video of the advertising campaign. It is an original way of launching its products with humor and energy.